How does an algorithm-based wine subscription personalise selections — and how long before the recommendations get genuinely good?

Personalisation is built on feedback: rate the bottles you receive and the algorithm adjusts future selections, typically producing well-matched choices after three or four deliveries. The introductory pricing makes the first shipment a low-cost trial. For seniors who want variety without selection fatigue, the primary value is discovery — wines they would not have chosen themselves that fall within their established taste profile.