Is A Place for Mom free to use?

Yes, completely free to families. APFM earns referral fees from the communities they recommend.

How quickly does an advisor contact you?

A dedicated senior living advisor typically calls within a few hours of your inquiry.

How does a senior living advisor narrow down hundreds of care communities to a realistic shortlist?

There are typically dozens to hundreds of senior living communities within driving distance, and quality, culture, and cost vary enormously between them. A local advisor filters by care needs, budget, and personal priorities, drawing on direct knowledge of which communities have strong staffing and current availability. The service is free to families; communities pay a referral fee if a resident moves in.

✦ Free Placement Service

Senior Care & Living Placement Free ⭐ Senior Pick

A Place for Mom Senior Living Advisor

A free senior living referral service covering more than 18,000 partner communities across North America, with a dedicated advisor assigned to each family.

Key Features

Free advisory service — a dedicated advisor calls within hours of the first enquiry
Covers assisted living, memory care, and independent living, filtered by budget and location
Advisors arrange and schedule the tours directly, and stay available through move-in

assisted livingsenior placementfree advisorymemory carenationwide

Best for

Adult children in crisis mode finding care for an aging parent; families comparing assisted living options

Worth knowing

A Place for Mom is paid a referral fee by the community when a placement is arranged. Nothing is charged to the family, but the recommendations only ever come from communities inside their partner network — a good local option that has chosen not to partner with them will simply never come up, so it is worth doing some independent searching alongside the advisor's list. Advisors also work at speed, which helps in a crisis but can feel like pressure if the family is still deciding whether a move is needed at all.

A Place for Mom Free Service Buy

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Why the A Place for Mom Senior Living Advisor Is Worth Considering

Families usually come to A Place for Mom under time pressure — after a fall, a hospital discharge, or a diagnosis that makes staying at home no longer workable. The advisor's job is to cut a confusing local market down to a short list that fits the budget, the level of care actually needed, and the part of town the family wants to stay near. Advisors are assigned by region rather than answering from a national call queue, so the person on the phone is generally familiar with the specific communities being discussed — waiting lists, staffing, what a tour will and will not show. The relationship continues past that first call: advisors arrange tours, follow up afterwards, and stay reachable through the move itself.

Frequently Asked Questions

How does it compare?

Other options in this category worth considering.

Product	Price	Best for
A Place for Mom Senior Living Advisor This pick	Free	Adult children in crisis mode finding care for an aging parent; families comparing assisted living options
A Place for Mom Memory Care Specialist	Free	Families with a recent Alzheimer's or dementia diagnosis who need memory care within 30–90 days

Prices are approximate ranges — check each retailer for today's price.